What is PPC management? How It works.
PPC management or Pay Per Click Management may be
search related one, which is advertising on pages of
output of search engines like Google and Yahoo,
according to the user requested keyword.
Your Ads will display on Search Engines, when a
visitor requested a keywords on search engine that
keywords related ads display on the top of the
organic search results or Right hand side of the
results.
Pay Per Click For Google called as Google Ad Words,
For Yahoo Yahoo Search Marketing / Yahoo Ads.
Keywords: We research on many tool
to bring you prospective traffic to your site.
Web Designing Haryana will add your
business related Prospective keywords. we will find
Long Tail Keywords in many ways.
What are Long Tail Keywords?
Long tail keywords are keyword terms which are less
popular, less competitive and less searched for, but
when taken collectively, long tail keyword phrases
can be responsible for driving significant levels of
website traffic. The benefit of using long tail
keywords in your Search Engine Marketing is the
reduced cost per lead with a higher conversion rate.
PPC/Pay Per Click Advantages:
- PPC is highly cost effective (can produce
3000% return on investment)
- Unlimited Scope of keywords to Target.
- We can Set Daily and Monthly Budget.
- You can Target Your ads in any Country
- Through PPC Prospective Visitors will come
to your website, this will improve your
business.
- When visitor comes to your Website then only
you need to pay.
- PPC is direct market access - limited
competition for eyeballs.
- PPC is highly effective in controlling
market saturation (out of inventory - immediate
ads drop).
- Easy implementation : PPC advertisement is
an effective model and is easily implemented.
PPC ads don’t require any modifications on the
website and hence are an effective search engine
marketing model for sites which are
architecturally difficult to modify for SEO.
- Language Specification PPC advertisers can
choose the language in which they want the ads
to appear. The following options are given to
the advertiser: Take options from Google.
PPC/Pay Per Click Disadvantages:
- Using informative phrases that offer
significant clicks but possibly 95% of click are
"free information seeking" only and never buy.
- Quick loss of placement in favor of someone
else willing to pay more than your budget
allows.
- If PPC is the only service used - you will
never be an authority web site on anything - and
authority defines - market trust, and your
credibility.
- PPC never allows the web site owner to truly
fault find problem areas of the web site.
Requirements For PPC/Pay Per Click Program:
- Targeted Location
- Targeted URL
- Display URL
- New landing Page For PPC Management
- Daily And Monthly Budget
- Main Keywords To Target
